There is always that shock of transition... those opening moments of a film or video when you are moving from your world into the reality of the piece you are watching. During the opening moments of 11:11... I was not entirely sure where I was being taken... the bright saturated colors and costumes were not exactly my cup of tea.. but the strong cinematography and haunting soundtrack keep me watching.
I am glad I did... the video really comes alive. The young girl, the central figure is very well directed and turned in a very genuine performance. Her characterization bound the piece together as much as the song.
It is important to note that virtually every major component of this piece was created by the ~sophiamedium from the song to the screenplay to the direction.
There are some very strong visuals here and the hyper-saturated color grade sold the dreamlike quality of the video. When you are dealing with animal costumes and child performers and lots of color... you dance very close to the edge of cheesiness but ~sophiamedium pulls it off.
Kudos to Sophia and her creative team. Great job.